The crux of any CRM application is the ability to manage customer/member records. The CRM System within Nimbus facilitates your ability to acquire new customers, track online activity – including purchases, signups, and completed forms – and customize your communications to meet customer needs.

The CRM application can either rely on data stored locally or be configured to work with an organization's existing CRM application. The easy-to-use interface within Nimbus allows you to enter contacts manually, import them from a pre-existing list, or even capture them over the Web by soliciting end users to register on the Web site.

The contact system is fully integrated with the site to ensure ease of authentication and ability to track user activity. The contact system is also fully integrated with Rainmaker, the eNewsletter Engine, enabling you to personalize every e-mail message you send to meet individual customer needs.

Reporting capabilities include the ability to track site visits, track online purchases, and determine the effectiveness of your newsletter messages by tracking conversion from user to customer.