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Pink Magazine Launches Nimbus-Powered Site
 

Pink Magazine redesigns site to include Web 2.0 capabilities for its readers

Atlanta, Ga. – Nov. 17, 2008 – In 2005, PINK Magazine approached MDG to design a crisp, fresh, easy to use site to feature magazine content, drive subscriptions, gather demographic information and communicate with readers.  The goal of the site was to brand the publication, drive subscriptions and generate continued interest from readers and advertisers.  The site has received rave reviews from readers and site visitors for its clean, fresh approach.  In 2006 Pink Magazine swept the GAMMA's (Magazine Association of the Southeast) winning for "Best Magazine Website" and the "Grand GAMMA" for best overall magazine. PINK also took home the Gold Ozzie at the 2006 Folio Magazine Awards for "Best Site Design: Consumer."  Pink attributes the majority of its initial 75,000 subscriptions to the web efforts powered by Nimbus.

Pink has chosen to upgrade their site in 2008 with additional Nimbus modules including Community Server which will drive a robust set of web 2.0 initiatives including blogs, discussion boards, ratings, and contributed content.  Based on the success of the Pink Update eNewsletter program, they will be expanding the program to a second mailing.  Nimbus has allowed Pink to deliver a very robust user experience that is maintained by minimal staff and has been successful in building subscriber loyalty.

About Nimbus Software:
Melia Technologies (dba Nimbus Software) is a leading supplier of online marketing software.  The Nimbus suite is a hosted solution that integrates all aspects of online marketing into one platform.  Nimbus is designed and priced for growing businesses and non-profits.  It provides users with the ability to conduct and report on comprehensive marketing campaigns by using modules which attach to the core CRM.  These modules include web content management, email marketing, event registration, media management, ecommerce, and social networking.  Nimbus Software is headquartered in Atlanta, Ga., U.S.A.  For more information, visit www.nimbussoftware.com